• Language of International Business

          

    K.V.Madhavi

    Asst.Prof. English

    GITAM, University.

        Today’s engineer should be a combination of adequate technical competence, verbal proficiency, emotional intelligence and communicative ability before he/she opts for campus placements. In this era of globalization, engineering graduates lack in the required qualities either in terms of technical expertise, communication or English language skills.

          To be successful in any interview process, different MNC’s adopt a basic procedure to filter the aspiring students from recruitment. Aptitude skills are basically tested through a written test that covers quantitative ability, logical analysis, reasoning and verbal ability. After clearing the written test, the student faces the technical round that emphasizes on the technical competency. The HR round focuses on the candidate’s communication skills, soft skills, personality and emotional intelligence.
         This article concentrates on the importance of acquiring English language skills, communication skills and soft skills to be successful in job recruitments. The main idea is on the orientation and collaborative learning required from the first year of engineering course for improving English language and communication skills apart from prescribed syllabus to specifically prepare the students for campus placements.
    English language once considered as a subject to increase percentage of marks, now became an essential skill to be victorious in career and professional development. H.P. Jensen states that employers want "a number of new competencies, with an emphasis on an increased ability to communicate"
         There is a tremendous change in the recruitment procedure from the last decade. The association between corporate world and educational institutions resulted in on and off campus placements. The trend of companies coming to institutions and vice versa and conducting campus drives is a welcoming gesture to establish firm academia-industry relations. The students ought to utilize this opportunity and face the recruitments with great competitive spirit. However, most of the graduates fail to impress the employers. The major reason for the failure is to impress the recruiters with good verbal and communication skills in spite of excellent aptitude and technical skills. English language and communication skills, in particular, resulted as barriers in the personal as well as professional development of an engineering graduate. Most students are not ‘industry ready’ because they lack communication skills.
         The attempt to make the students ready for placements is encouraging as most of the institutions came up with a separate Training and Placements wing. In Andhra Pradesh, all most all the engineering colleges and many universities established T& P wing to cater to the student's needs. The students are trained in all the required skills. However an attempt should be made to inculcate and integrate such training programs from the first year of engineering course.
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    Powerful Language for Communication
          English has been a powerful language for communication. It plays a prominent role in job opportunities, higher studies as well promotes global interaction. Simply, it has become the language of the world.The teaching of English has been implemented since school days in India. The children are taught grammar, prose, poetry and non-detail.

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Industry      Interaction

Higher Education

Job Skills

Soft Skills

Comm. English

Mock Test

E-learning